Dec 19
12
Maliha Aqeel , Assistant Director of Brand, Marketing and Communications at Ernst & Young, is known for being a staunch advocate of the three C’s that drive brands: content, customer, and culture. But when Maliha sat down with TopRank Marketing’s Joshua Nite for a Break Free B2B interview at Content Marketing World this past fall, she had one “C” at the top of her mind: culture, and its role as a driver for both employee and customer satisfaction. “Whether we’re working for someone, or we’re actively purchasing their products, or just engaging with their brand, it matters to us what others think,” she says. While many employees still see corporate culture as solely a function of HR, Maliha says this is not the case
Original post:
Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture